Client: Sonnet Insurance
Brief: Create innovative ideas that make the target audience believe Sonnet is a different kind of insurance company and they should pick it for its new insurance policies. Ideas should show how Sonnet protects people's optimism around big life moments and their areas of business: Home or Auto insurance.
创造一个整合的campaign体现Sonnet Insurance品牌如何保护人们对待突发事件的乐观心态。
IDEA: Sonnet is a Canadian brand. As we know, Canadians are always do good thing. So Sonnet gives a chance to do good. We will give part of customers' premium to help refugee. This campaign includes big idea video.
Sonnet是加拿大的保险公司品牌。加拿大人心地善良。所以在这个项目中，我们希望给人们一个机会做善事。捐赠给难民投保人的部分保额。
Credit to: Benjy Joung (Song writer/art director/copy writer), Madeline Guzzo (Illustrator/art director), Abby Wild (illustrator/art director).
Award: 2018 The One Club For Creativity
(Young Ones) Merit
Ningyu Fu: Art Director/Animation/Editor.