Client: Michigan State University
Brief: Create a campaign to emphasize the importance of sexual assault awareness and prevention.
创造一个campaign来呼吁人们提高反性侵意识和预防。
IDEA: #GOTEAL is a movement to support the survivals who experienced sexual assault in Larry Nassar's trail. We represent a group of students from Michigan State University to bravely stand out and speak up for the survivals. This campaign includes outdoor advertising, social media, activation.
我们作为密歇根州立大学学生勇敢的站出来为遭遇Larry Nassar性侵案的受害者发声。
SPEAKUP
Michigan State students pose straight-faced and bare-shouldered to symbolize how sexual assault victims often feel: vulnerable and exposed – especially in a society where victim shaming is very prevalent.We hope people to stand out and strongly fight against sexual assault.
Together, We Bloom
We stand with all victims and survivors of sexual abuse. Your strength, your courage and your voice will inspire more to speak up.
Thank you for being a flower: for growing back, rooted without fear, and blooming even in a world that tried picking your petals.
Together, we bloom.
Get a Ribbon
Grab a ribbon to show your support and acknowledgement for the strength of sexual assault victims and survivors. 156 were placed on a poster hiding of survival names underneath each ribbon. As the ribbons disappear one by one, the survivals' name would come to the light. We see the strength of 156 women.
It Only Takes One
We went around East Lansing, Michigan and asked Michigan State University students to put teal light bulbs on their porch to show their support for sexual assault victims and survivors.
We Have the Power
Everyone should have the awareness to prevent sexual assault. As parents, professors, athletes, students, police, etc., everyone should stand out and speak up to make difference.
#GOTEAL Group
Desinger
Ningyu Fu
Art Director
Art Director
Art Director
Copy Writer
Award: 2018 The One Club For Creativity
(ADC) Merit