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Client: Faber-Castell

Brief: Now fewer and fewer young people are willing to draw. Some of them may afraid of drawing. Faber-Castell wants to encourage more millennial using draw to express themselves.

IDEA: We pretend adding some drugs in the pencil. The ingredient of drug will release while people are using it. While it is just a placebo... 

Faber-Castell

Faber-Castell

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