Client: Butterfly Japan (Personal)

IDEA: Butterfly is a Japanese sport brand. We want to show customers "BIG IN JAPAN". Furthermore, we would like our customers to find their big potential in life. This campaign includes TV commercial, outdoor advertising, packaging design, activation activity.

​Butterfly是日本的运动品牌。我们希望传达"BIG IN JAPAN"这个理念给客户。我们希望客户在生活中发现它们的潜能，并且相信自己会有无限大的能量。