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Client: Bank of China
Brief: Bank of China comes to United States. Create a campaign to let more Americans use Bank of China.
创造一个整合创新的Campaign让更多美国人用中国银行
IDEA: Bank of China always puts our customers at first. We believe protection is our primary principle. We protect you, but at the same time, we would like our customers to protect the endangered species who live the same world as us. This campaign includes big idea video, card design, activation, social media.
中国银行始终坚信“保护”是我们的第一理念。在保护客户的同时，帮助客户保护赖以生存的环境。
Ningyu Fu: Art Director/Editor.
Credit to: Zhen Feng（Art Director), Peiyu Chen(Designer)
Bank of China
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